Phillies unveil new primary logo via Majestic Clubhouse Shop
By John Town
The Phillies Majestic Clubhouse Shop tweeted a video of t-shirts with a video of what is apparently the team’s new primary logo.
Just in time for the holidays, the Phillies have a new primary logo. The account for the Majestic Club House tweeted a video of new shirts adorning the logo, which are now available for sale in the store at the Citizens Bank Park.
With the proverbial cat now out of the box, the team has acknowledged the new primary logo on Twitter.
https://twitter.com/PhilliesMCS/status/1071106301034405889
The team used a similar bell logo during spring training in 2018, albeit with a brighter blue logo and no text in front of it. That logo became fairly popular, and this new bell logo matches with the one from spring training.
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This logo will likely replace the current team bell logo with the background in the shape of a baseball field. That logo has been in use since 1992, so an update is well in order.
The current bell logo is not used on the team’s uniforms, so they can conceivably still use the same uniforms even with the logo change. On the other hand, if they are going to change the logo, they may also be willing to change the uniforms. They started wearing the powder blue jerseys again last season, although they would conflict with this logo.
Cliff Corcoran of the Athletic (subscription required) ranked Philadelphia’s uniforms No. 21 out of all 30 teams in the league. Their road uniforms could use an update as many teams have started using something other than grey while on the road. Maybe this new logo will be placed on the road jersey to help advertise its existence.
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Based on the replies to the above tweet, it appears most fans like this new logo. As mentioned before, the current bell logo has been in use for over 25 years now, so a new one was needed.